
Hi everyone, and welcome to my blog. I can’t believe I’m into my fifth year of “writing”, and I’m over the moon with the readership numbers and all your wonderful comments.
This month, we’re talking business tips. If you’re thinking about starting your own business, or are already in the early stages, you’re about to embark on a wild ride where your coffee budget will rival your marketing spend, and your to-do list will grow faster than a viral cat video. But fear not—whether you’re launching the next tech startup or just trying to sell toothpicks, this blog is for you, with tips to help you dodge mistakes and maybe, just maybe, keep your sanity intact.
My qualifications to write this stem from my extensive background in technology sales, marketing, and sales management, where I’ve helped notable tech firms and startups thrive by developing effective sales strategies, including collaborations with a company recognised as the fastest-growing tech firm in the UK, all leading to increased revenues and profits.
More recently, Jamie and I established our own successful business, from which we have now retired. Working with some of the world’s largest software companies afforded us a lifestyle we enjoyed, and more importantly, allowed us to keep adding to our pensions. We built our business from the ground up, and I’d like to share ten key insights that contributed to our success.
- It’s wise to keep initial expenses low while establishing your business. This is truly the best piece of advice I can give. We started with just two basic laptops, a couple of second-hand desks and chairs, a cloud-based database subscription, a Microsoft Exchange subscription, and our website hosting. That was all we needed at the outset. Once we began generating income, we reinvested it in the business. For example, we delayed leasing office space for a full year until we had sufficient funds, ensuring we could comfortably meet the lease’s requirements.
- Attend a business start-up exhibition. We gained valuable insights from excellent speakers, which enabled us to create our website content and brand without hiring a costly marketing firm. Once we were making money, we reinvested our profits into a design company to enhance our initial work.
- Prepare a detailed business plan and consider who your business plan is for. It may be aimed at potential investors, attracting business partners or simply for personal reference in developing your business. Ours was for personal use; we decided right at the start that we didn’t want to raise investment; we were building a lifestyle business without the pressure of outside influence. You can use online templates to guide you through the business planning process.
- Understand your target market. Market segmentation is essential; it is imperative to identify your audience. We operated in a B2B (business-to-business) model, targeting technology firms with fewer than 500 employees. If your business is B2C and you’re offering guided walks, your market segmentation could include travel companies.
- Marketing is essential. Consider how you will let your target market know what you are selling. Your solution must address a need, and you should be able to clearly define it. See point 8.
- Invest in a database. Most databases are cloud-based, so you can access your information anytime. They are sold on a subscription basis; we chose Salesforce.com. It’s essential to be able to track the results of your marketing efforts. Information is key
- Networking. I assume you possess a certain level of understanding regarding your business. For instance, if you have a background as a sports person and are establishing a coaching enterprise, you’re likely to have an extensive network of acquaintances. It is essential to inform these individuals about your business. When you reach people, you make money. Your ability to start conversations & attract people is crucial. To begin with, random conversations might have no outcome, but I can assure you the more you network the more successful you will be.
- Keep it simple. You must articulate your business in two sentences and write a mission statement. It’s incredibly dull when someone takes 30 minutes to tell you what they do. This needs to be replicated on your website. I’ve lost count of the times I’ve read a website and still have no idea what they are selling.
- Work hard. Whilst our business was a lifestyle business, we mostly worked from 8am until 6pm, 5 days a week. Now, you might say that’s not the lifestyle for me, but it enabled us to travel 3 or 4 times a year. We could sit on a beach in Jamaica and still work, which suited us just fine
- Hire an accountant and do things properly. Your accountant will help with the company setup. He will also ensure your annual accounts are in order and that the Inland Revenue is paid on time. Unless you understand contracts, don’t sign anything without taking advice. For example, as a small company based in the UK, we would never sign an agreement based on another country’s legal system.
And there you have it, folks—your roadmap to launching a business that’s destined for greatness. Go forth and chase that entrepreneurial dream, and if anyone needs any help or advice, don’t hesitate to drop me a message.
Until next time xxxxx















